WATERMEN x USLA
Watermen, a trusted outfitter of lifeguards around the world, is now the single largest sponsor of the United States Lifesaving Association.
The United States Lifesaving Association (USLA) is proud to announce a new multi-year partnership with Watermen, naming the company the Official Outfitter of the USLA, Official Outfitter of the USLA National Lifeguard Championships, and Official Outfitter of the USLA National Team.
Watermen was created by lifeguards, who saw a need for more comfortable and durable boardshorts for them and their fellow lifesavers. Since its earliest days, Watermen has worked alongside the lifeguarding profession to develop apparel and equipment that meets the demands of those who protect the public in and around the water. Today, Watermen products are trusted by lifeguards, rescue professionals, and water safety agencies around the world.
"The USLA has spent decades advancing the profession of lifeguarding and championing the men and women who protect the public in and around the water. At Watermen, we believe lifeguards deserve greater recognition for the work they do and the lives they save. We're honored to serve as the Official Outfitter of the USLA and support efforts to further advance the profession, including recognition of open-water lifeguards as first responders," said Daniel Levine, CEO of Watermen.
The partnership reflects a shared commitment to supporting the men and women who protect America's beaches, lakes, rivers, and coastlines. Through the agreement, Watermen will provide significant financial support, outfitting for the USLA National Teams, apparel for the USLA National Lifeguard Championships, and exclusive member benefits for USLA members.
USLA President Tom Gill noted, "The USLA will not find a more committed partner than Watermen. Having worked with the Watermen team for years as both a lifeguard chief and USLA board member, I know Watermen is 100% committed to supporting the men and women standing watch on our shores and coastlines every day."
About Watermen
Founded in 2005 by California lifeguards Ken Miller and Jennifer Stevenson, Watermen is a leading provider of aquatic apparel and equipment for lifeguards, rescue professionals, surfers, swimmers, and outdoor enthusiasts. Built on a foundation of innovation, durability, and performance, Watermen products are trusted by water professionals worldwide. Watermen is a brand of Original Watermen, Inc. Learn more at watermenbrand.com.
About the USLA
Founded in 1964, the United States Lifesaving Association is America's nonprofit, professional association of beach lifeguards and open-water rescuers. The USLA works to reduce the incidence of death and injury in the aquatic environment through public education, national lifeguard standards, training programs, promotion of high levels of lifeguard readiness, and other means. Learn more at usla.org.
United States Lifesaving Association
1968 S. Coast Hwy #740 Laguna Beach, California 92651
Tel: 866-FOR-USLA (866-367-8752)