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Original Watermen Tops Sales Year over Year, Expects major Growth in 2013

Southern California based lifeguard/watermen apparel company, Original Watermen, experiences significant year over year increase again in sales heading in to 2013, 2014

CARLSBAD, CA - (May 18, 2013) - Original Watermen, a nationally recognized supplier of apparel and equipment in the lifeguard and action sports industry, has experienced a 30% year over year increase in sales. This year alone, the company shipped over 35,000 lifeguard Board Shorts to date, this season.

"With the summer quickly approaching, we are keeping busy, making sure we provide top quality products and services to our agencies," said Jeff jones, Brand Ambassador. "Most companies see a growth in their few years of business and then it plateaus. It’s exciting to see Original Watermen growing significantly year after year. This means that we didn’t come in to the market with low ball prices trying to compete with other vendors; rather we came in and set the industry standard on what lifeguard uniforms and apparel are all about!”

Original Watermen services over 2,000 city, county, state and government agencies worldwide, supplying them with board shorts, swimsuits and other lifeguard apparel. The company’s lifeguard store carries any and all apparel and equipment agencies need to get through their busiest times of the year.

Opening its doors in 2009, Original Watermen quickly gained popularity with lifeguard agencies nationwide. Following suit, the company’s surf-inspired clothing has appealed to many local retail stores, and they expect to see tremendous growth in its retail line throughout 2013. Maintaining the same quality and comfort in their retail tees as they do in their boardshorts and swimsuits for guards, the brand Original Watermen is a favorite among both agencies and the extreme sports industry.

"One of the areas we pride ourselves in is our ability to produce the highest quality products in the lifeguard market year after year, these guys and gals truly live in our product” said Jones. "As we all know, many cities are experiencing several budget cuts; but our partnerships with agencies continue because they know they are getting quality products."

The company's current customer base includes some of the largest and prestigious lifeguard agencies in the country, including California State Parks; Los Angeles County Lifeguards; Miami Beach Patrol; San Diego Lifeguards; Dallas, TX; Austin, TX; Dade County; State of New Jersey Beach Lifeguards; Long Beach, California; Long Beach, New York; US Seal Team; and the US Coast Guard, to name a few. Original Watermen also services a majority of the Junior Lifeguards Agencies in America.

"Junior lifeguard agencies are extremely important in our industry - they train and mold lifesaving professionals starting at a very young age, teaching youth about water safety and building confidence in and around the water," said Jones.

Original Watermen, Inc. owns the trademarks Original Watermen, Watermen, Waterman and Earn Your Salt. In the past year, the company also signed several local, Southern California surfers to their own Original Watermen Surf Team and sponsors the Carlsbad Surf Team. For more information on the Original Watermen Surf Team, visit the Web site at www.originalwatermen.com/team.


Original Watermen, as a company, was created with a solitary vision: provide the best quality, fit, and performance in every garment. Surfer and lifeguard, Ken Miller and future wife Jen, began making and selling water trunks, with their first customers being Carlsbad, CA locals - the State of California lifeguards signed up for 36 red shorts. Since then, Original Watermen has evolved and grown, now outfitting over 2,000 organizations from local and state agency lifeguards and fire fighters to military Special Forces. The brand Original Watermen has a major following within the retail industry and the hype for what a Waterman truly is has just begun.


Leif Madron, Original Watermen PR Specialist